Italiano
MADE IN ITALY
Italy: Queen of Roasted Coffee in the World
With 10 million sacks of green coffee imported and 5.7 million sacks exported, our country confirms its position as:
- 3rd largest importer of green coffee worldwide
- 1st largest exporter of roasted coffee worldwide
- 7th largest consumer globally
In the first half of 2024 alone, exports reached €1.18 billion, up 6.3%. Italian flavor continues to conquer cup after cup, from Paris to Tokyo.
Capsules, Moka, and Coffee Bars: Changing Habits
Italians remain great coffee lovers: 97.7% drink it, 71% daily. Espresso remains the undisputed king (51.6%), but capsules and pods are growing, now accounting for 23.9% of the market (+13%).
80% of consumption takes place at home, but the social ritual of the coffee bar remains untouchable — also thanks to one of the lowest average prices in Europe: €1.20 per cup.
A Love… We Know Little About
However, there is a curious fact: almost one in two Italians believes coffee is grown in Italy, and only 40% knows that coffee beans are green before roasting. This shows that alongside passion, there is still a need for education about the supply chain and coffee culture.