Author Archives: viterbomarketing

Wine tourism becomes a growth driver for Italian wineries

For almost one in five wineries, hospitality now represents a significant share of their revenue, [...]

From “beer” to “beers”: twenty years of revolution in the Italian glass

Source: Il Sole 24 Ore News In 2005, ordering at the bar meant simply asking [...]

Bioeconomy on the rise: expected turnover of 50 billion euros by 2030

The thirteenth edition of the European Biotech Week, held from September 30 to October 6, [...]

Italian Coffee Endures (and Conquers the World)

MADE IN ITALY Despite rising prices and energy costs, in 2024 the production of Italian [...]

Report on the Article: “Circularity: Companies Move Forward with Tests and Appeal to the EU”

Report on the Article “Circularity: Companies Move Forward with Tests and Appeal to the EU” [...]

Italian Bioplastics, 2024 in chiaroscuro: revenue decline but resilience in some sectors

2024 closed with a complex balance sheet for the Italian biodegradable and compostable plastics industry. [...]

Artificial Intelligence in Italy: the strength of supply chains and the district model that makes the difference

Artificial intelligence in Italy is not growing only in laboratories or among big tech companies. [...]

Education that values generative algorithms is needed

AI is changing the way we learn Generative algorithms are tools capable of producing analyses, [...]

Rieti, Sustainability of the Industrial System and Focus on the Food Supply Chain

On September 4, 2025, at Area Spazio Italia in Rieti, during the World Chili Pepper [...]

A European Pact for Large Enterprises: The Recipe to Revive the EU Industry

Europe needs a new pact between governments, institutions, and large enterprises to regain competitiveness, acting [...]