Italiano
The Made in Italy brand confirms itself as a driving force in the agri-food market, both in Italy and abroad. The growing demand for authenticity and quality pushes consumers to increasingly choose products of Italian origin, recognizing their value in terms of food safety, traceability, and gastronomic tradition.
Among the flagship products, Parmigiano Reggiano leads with a consumer value of 1.55 billion euros, supported by a 5.2% increase in sales. Gorgonzola and other PDO cheeses also show positive trends, contributing to a sector that accounts for 19% of the national agri-food turnover.
According to data reported by Il Sole 24 Ore, in 2024 the large-scale retail trade (GDO) generated 11.6 billion euros in revenue from Made in Italy products.
Despite stable volumes, the value of sales has increased, indicating a greater willingness of customers to pay higher prices for certified and guaranteed items.
Confidence in Italian products is also confirmed by the YouGov survey for Centromarca: 39% of Italians intend to increase their purchases of national products in the coming months, a figure above the European average. The GDO is already adjusting its assortment to meet this demand, focusing on authenticity, certified quality, and Italian pride.
Visibility of Italian origin on shelves is also increasing: 17.4% of GDO products display tricolor symbols, 9.1% use 100% Italian ingredients, and 5.7% are entirely produced in Italy. Decisive are the PDO and PGI certifications, with over 5,000 certified products distributed, strengthening Italy’s leadership at the European level with 856 geographical origin recognitions, equal to 27% of the EU total.
Made in Italy consolidates itself as a strategic asset for the growth of the agri-food sector, and the GDO responds by enhancing the national supply chain. This phenomenon is expected to strengthen further with growing consumer awareness towards the origin and quality of products.