Italiano
Artisanal Intelligence: Tod’s Ethical Strategy for the Future of Made in Italy
In a global context marked by economic instability and complex transformations, Diego Della Valle, founder and president of the Tod’s Group, proposes an industrial vision grounded in ethical values, long-term relationships, and a focus on artisanal expertise. A vision encapsulated in the phrase “artisanal intelligence”, which he identifies as the cornerstone for the future of Made in Italy.
Italian Hands: A Narrative Centered on Human Value
In 2024, Della Valle announced the withdrawal of the Tod’s Group from the Milan Stock Exchange—a significant decision driven by the desire to preserve the brand’s identity and authenticity while responding to contemporary challenges with greater strategic flexibility.
This move marked the beginning of a new strategic phase for the Group, sending a strong signal to the entire Italian fashion sector, which often struggles to reconcile economic growth with the protection of its intangible heritage.
In 2025, Tod’s chose to tell its story through an editorial project that is unusual for the industry: Italian Hands, a book that focuses not on products, but on people. The narrative revolves around the iconic Gommino shoe, featured only at the beginning and end of the volume. The heart of the book is composed of faces, crafts, and passions—a collection of authentic stories:
“We gave voice to those who live the Italian know-how every day,” says Della Valle. “We didn’t want to celebrate ourselves, but the context in which we operate. A value ecosystem that too often remains invisible.”
An Ethical Supply Chain, Rooted in the Territory and Looking to the Future
Tod’s industrial model is clearly outlined in its Sustainability Report: 90% of raw material suppliers are Italian, and 90% of external workshops are located in Italy.
These figures highlight the Group’s commitment to fostering long-term relationships, ensuring supply chain quality, and protecting local territories. It is a business model that moves away from the logic of outsourcing in favor of investing in human and social capital within local communities.
Among the company’s most impactful social initiatives is the Bottega dei Mestieri project, active since 2012. It has trained nearly 300 young people, with 60% of internships leading to permanent employment. This initiative reflects the company’s commitment to intergenerational transmission of artisanal skills—seen as a heritage to be preserved and innovated.
The Tod’s case represents a virtuous model of ethical and sustainable capitalism, where craftsmanship is not a nostalgic nod to the past, but a strategic lever for facing the future. The concept of artisanal intelligence, as proposed by Diego Della Valle, carries a clear message: it is an invitation to rethink the relationship between industry, territory, and culture.
Source: Il Sole 24 ore